It's time for a change.

Look, times are hard for everyone. From CEO's to custodians, everyone is feeling the effects of this weak economy. I certainly don't want to be one of those fans who is always calling for the coach to be fired, but I think it's time for this coach to be fired.

The team has quit on him and he's quit on the team. How can you just give up in the 3rd qtr? Why even bother to show up at all? Every time they put the camera on him he's standing or sitting on the bench with that same disinterested look on his face. You know the look I'm talking about.

Maybe it's not a look of disinterest so much as it's a look of cluelessness. This isn't even about last night's game. This has been an issue for years. The team has checked out on him. There's nothing anyone can say to convince me otherwise.

I really don't understand how or why people don't think he's been given an adequate chance. He is 138-246. 108 games under .500 and he's the guy who gets the benefit of doubt. Are you kidding me?

Rick Sund is adamant that this season is a barometer. I don't know how much more he needs to see. There has to be a change somewhere and since they missed the trade deadline, they need to look at a coaching change. Teams who have had far greater success than the Hawks have let coaches who consistently produced 50 win seasons go without batting an eyelash. It's time for the Spirit to man up and make a change.

Update: It's really unfair for me to say a man deserves to be fired and not give several reasons.

1. His offense is offensive. To appreciate how truly ineffective the offense really is, you need only watch our opponents run their offense. Trust me it will make you jealous.

2. His inability to develop players. We are almost two years in and we still have no idea if Acie Law is a legitimate NBA player. It's very easy to say when a player gets a chance he has to produce, but let's be realistic for one moment. I don't know of any player who can play 3 or 4 minutes in one game then not play the next 3 or 4 games at all and still produce. It doesn't work like that.

3. He's taken about 3 or 4 years off of Joe Johnson's career. Okay that's probably not true. But at this point he has to be able to find minutes for Joe to rest. There was no reason at all for Joe to have been in that game last night in the 4th quarter when the team was down 20 something points. No reason at all!

4. The players do not respond to him. They just don't. If you've watched a game you know this.

5. His substitutions and rotations suck.

6. He clearly doesn't watch the game as it unfolds which is directly related to #5.

7. He's 108 games under .500. I mentioned this earlier, but it needs to be repeated.